frederick herzberg theory | BTCC Knowledge

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Frederick Herzberg's Two-factor Theory, also known as the Motivation-Hygiene Theory, suggests that job satisfaction and dissatisfaction are driven by distinct factors. Hygiene factors (such as pay, working conditions) eliminate dissatisfaction but don't necessarily motivate. Motivators (like recognition, growth opportunities) are what truly drive job satisfaction and motivation. This theory has significant implications for employee engagement and retention.

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